In Strategic Design course, I conducted a semester long project last fall focused on redesigning the packaging of a grocery product. I chose to redesign Nidar's Laban with a more user-friendly, environmentally friendly, and forward-thinking perspective.

Through thorough research, I developed a new strategy for Laban, with the goal of offering the beloved candy in recyclable and user-friendly packaging that differentiates itself from competitors.

By adding an open and close function, recyclable material, and clearer environmental labeling to the packaging, the product appears more user-friendly and sustainable. The packaging has a distinctive shape that stands out on the candy shelf.

Click here to see the process documented.